As you know, real estate is a competitive industry. The best agents are always looking for new ways to generate leads and get ahead of their competition. Social media advertising can be a great way to reach potential clients who aren’t actively searching for homes on Zillow or Realtor.com — but only if you have the right strategy in place first. Below we explore winning strategies and 5 examples of killer Real Estate Facebook ads.
With over 2.4 billion monthly active users, Facebook is one of the largest social media platforms in the world
Facebook is one of the largest social media platforms in the world, with over 2.4 billion monthly active users and 1.52 billion daily active users. It’s also used by more than half of all Americans—and that number is growing every year.
Facebook has become an essential part of our everyday lives, so it makes sense to advertise on this platform when you’re trying to reach a large audience quickly and easily.
Facebook is one of the most effective social media platforms for reaching your target audience
Facebook is one of the most effective social media platforms for reaching your target audience. With over 2.4 billion monthly active users, Facebook is the largest social media platform in the world and has a diverse demographic that can be targeted with relevant ads. By using Facebook ads, you can reach your target audience directly. You’re able to craft an ad specifically with their interests and concerns in mind, so they’ll be more likely to click on it than if you were just putting up generic ads everywhere online or on TV or radio.
While there are many ways to advertise on Facebook—from text-only ads to video ads—images seem to perform better than any other format when trying to get clicks from viewers who might find them interesting enough to engage with further (and maybe even click).
Use Facebook advertising to nurture potential leads through your sales funnel
If you’re a real estate investor or agent, you can use Facebook advertising to reach more people who fit your ideal buyer demographic and stay top-of-mind as you nurture potential leads through your sales funnel.
The best thing about Facebook ads is that they allow you to target very specific audiences based on location, demographic information, interests and behaviors.
Here are five great examples of real estate ads on Facebook that will help inspire your own campaigns:
Real estate Facebook ads should be treated like any other real estate marketing strategy
One of the most frequent questions we get asked is whether real estate Facebook ads should be treated like any other real estate marketing strategy. The answer is a resounding yes!
With so many different ways for people to find your listing, it’s important you take advantage of all of them. Real estate Facebook ads are a great way to reach potential buyers and get them in front of your listing. They’re also a great way to build your brand and reach more people in general.
Here are five Facebook ad examples that work — and why they stand out on busy news feeds.
Here are five Facebook ad examples that work — and why they stand out on busy news feeds.
DiJones Real Estate
Belle Property Lane Cove
McGrath Avalon
Stone Real Estate
Atlas by LJHooker
Conclusion
We hope these examples have given you some insight into what makes the best real estate Facebook ads. In general, they are well-designed, visually appealing, and focused on a specific target audience. The best way to get started is by testing out different types of ads until you find something that works. You can also use analytics tools like Google Analytics or Facebook’s own reporting system (which offers data on which demographics are responding well) to help guide your strategy before launching an expensive campaign.