5 Real Estate Social Media Marketing tips you need to know for 2023

Social media is a powerful tool for real estate agents. It gives you the ability to build your brand, reach more people and connect with clients in a meaningful way. However, because many agents are not sure about how to use social media for their business, they fail to see its true potential. Here are five Real Estate social media marketing tips that will help you get started:

Build a Community

Building a community is an essential part of any real estate social media marketing strategy. If you don’t have one, it’s time to start building one!

What is a Community? A community is made up of people who share common interests and values. In the context of real estate, this means sharing the same goals – whether it be buying or selling a home, learning about new neighborhoods or areas that are best for kids’ schooling – and supporting each other in achieving those goals.

How do I Build One? There are many ways but here are some tips:

  • Be consistent with your content so that followers know what they can expect from you
  • Use hashtags as much as possible (but not too much)
  • Respond promptly when someone comments on one of your posts
  • Answer questions from readers
  • Connect with other influencers who may have similar audiences

Social Media is not a Pay-to-Play system

Social media is a free tool. You don’t have to pay to have a profile or use it for as long as you want. There are no hidden fees, and there’s no subscription fee either. Social media can be used by anyone who wants to get their message out there, whether they’re an individual or an organization with a mission statement or cause they believe in.

This makes social media marketing inexpensive compared with traditional advertising methods like print newspapers or television commercials that cost thousands of dollars per month just for one ad space!

Make the Most of Video for your Real Estate social media

Video is a great way to showcase your business. You can use video in many ways, including:

  • Promotional videos that help promote real estate services, such as showing off your office space or talking about how you work with clients.
  • How-to videos that demonstrate how to do something like close on a home, for example.
  • Interviews with customers or clients who have used your services in the past or are currently working with you now. These videos can also include testimonials from previous clients if they’re willing (and happy) to share their experience working with you!
  • Behind-the-scenes footage of what goes on inside your agency during normal business hours–this is especially useful if potential buyers want more information about how agents spend their days at work!

It’s Not All About Facebook, Twitter and Instagram

While Facebook, Twitter and Instagram are still going to be important in 2023, other platforms will be just as crucial.

The first thing you should do is make sure that you have an active presence on both LinkedIn and YouTube. These platforms are great for sharing videos of your properties or talking about how real estate agents can help people with their mortgages or property purchases. You can also use them to ask questions of current clients or potential leads so that they feel like they’re part of a community that cares about them personally.

Use Artificial Intelligence (AI) to Help You with Marketing Automation

AI can help you automate your marketing. With a few short prompts, you can use AI to generate marketing copy for your flyers, social media posts or website.

Additionally, AI can help you improve your conversion rate with better targeting, messaging and personalization for each prospect or customer that comes through the funnel.

Real estate social media marketing is not just about what you post, but how you engage with others.

Social media is about engaging with your followers. If you want to get the most out of your social media marketing, you need to make sure that you are interacting with others and not just posting content. You can do this by using hashtags, multimedia (images/videos), or video clips.

  • Hashtags: Hashtags help people find your content when they are searching for something related to your industry or topic on Twitter or Instagram. You should always add at least one hashtag when posting on these platforms!
  • Multimedia: Adding images, videos, and links makes posts more interesting than plain text updates that don’t have any visuals attached to them.”


In today’s world, social media is an essential tool for real estate agents. It can help you connect with your community and reach out to potential clients in ways that were never before possible. However, there are many different types of platforms out there and each one has its own unique features and benefits. So how do you know which ones are right for your business? The key is knowing what works best for your target audience as well as understanding how each platform works so that when making decisions about where to spend time on social media sites like Facebook or Twitter – it makes sense!

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