9 must have tools for Real Estate social media marketing in 2023

Social media is a powerful tool for real estate agents, but it can also be difficult to manage. Luckily, there are many tools that make social media management easier for agents. Here are 9 Social Media tools every Realtor needs in 2023

1. Social Media Management

  • Social media management tools are essential for real estate agents to manage their social media accounts. These tools allow you to create, schedule and monitor posts on multiple platforms at once, saving you time and effort.
  • If you’re looking for a tool that can help you save time while managing your social media presence, Buffer is one of the best options available. With Buffer, you can schedule posts across multiple channels such as Facebook and Twitter without having to log into each individual account. You’ll also be able to track how well each post performs with analytics so that you can make improvements over time.
  • If managing multiple accounts isn’t enough for your needs, Hootsuite allows users with their pro version ($10/month) to manage up to 200 profiles at once! If this sounds like overkill for what needs done in real estate though then there’s no need too worry because Hootsuite offers its basic plan free of charge which allows access up until 20 profiles only but still includes scheduling functionality allowing daily customizations across all linked pages simultaneously (a feature only available via another paid upgrade).

2. Internal Social Media

Internal social media is a tool you can use to build strong, productive relationships with your agents and employees. By posting relevant content on an internal social network, you can create a culture of communication within your company that makes all of your employees feel like they’re part of something important.

One way to use internal social media is by sharing employee news, events, and updates with all of the other employees at the same time. This helps keep everyone up-to-date on what’s going on in the office—whether it be an upcoming Christmas party or some other event that might interest them because they have kids who would enjoy it too (like an Easter egg hunt). You could also post company announcements and other important news here as well—for example: if one agent sold 100 houses last year but another only sold 30 houses, then maybe it would make sense for both those agents to post about this accomplishment so everyone knows who did better than whom!

Another great way to utilize internal social media is through personal updates from yourself about where you are in life right now (e.g., “I just got married!”), what kind of food was served at last night’s dinner party (extra points if there were pictures!), etc.

3. Social selling

Social selling is the practice of using social media to drive new business. It’s a great way to grow your business and expand your reach, especially if you’re not a salesperson or don’t have any experience in marketing or advertising.

Social selling can help real estate agents get more clients by creating a digital presence for themselves on Twitter, Facebook, LinkedIn and Instagram. By using these tools correctly, agents can increase their brand awareness by engaging with their target audience online by posting engaging content that people want to share with their friends.

Social selling also helps agents find leads through websites like Pinterest or Google Ads (formerly known as AdWords). For example: You could post an article about how millennials are buying homes right now on LinkedIn; if it gets a lot of shares, then someone will see it when they search “millennials buying homes” on Google—and guess who they’ll call?

4. Real Estate social media marketing Content Curation and Sharing

Curation and sharing are the two most important social media skills you can have as a real estate agent.

  • Curation is simply pulling together content that adds value to your audience and sharing it with them. In other words, curation involves finding relevant content either online or in-person, then sharing it on social media channels.
  • Sharing refers to how you share this curated content. This includes not only posting links from other websites, but also adding your own thoughts and opinions about these links through comments or tweets (see below for more info on these). It also means sharing images, videos, GIFs—anything that helps convey what you’re trying to say at any given moment on any given channel!

5. Team Collaboration Tools

Team collaboration tools allow you to work together on projects. They’re great for real estate agents because they help you share ideas, build better relationships with your team, and manage projects.

Ibenta’s collaboration tools are built into your campaign and task management, automatically assigning the right people to the right jobs, with reporting and notifications at your fingertips.

6. Visual Content Creation

The next generation of visual content creation tools will allow you to do more in less time. You can create, edit and publish images and videos (and even GIFs) without leaving a single app.

Plus, some of these tools are equipped with artificial intelligence that can help you by suggesting popular photos or videos based on your audience’s preferences.

As for the graphic design aspect of social media marketing, more people than ever before want to communicate visually through emojis, memes and GIFs—and it’s becoming increasingly difficult to keep up with all these trends if you’re not using a tool that allows you to create them easily and quickly.

Finally, there are tools out there that allow real estate agents (or anyone really) to plan their posts ahead of time so they don’t have any trouble posting consistently throughout their day or week (or month). In addition, scheduling tools often offer advanced analytics so you can see which posts performed best across different platforms.<

7. Real Estate Chatbots

Real estate chatbots are, essentially, AI-powered messaging tools that can interact with your potential or current customers. They answer simple questions and help them find information about the property they’re considering signing a contract for.

As a real estate agent, you should consider using chatbots for lead generation purposes. But first you’ll have to create one! Luckily, there are many platforms available that make it easy for anyone who has basic coding skills to create their own bot from scratch (or even find pre-built options). You can also use existing bots from companies like Botkit and Chatfuel if you want something that’s already made; just make sure they offer the features that fit your needs best before selecting one of these services as an off-the-shelf solution.

8. Content Calendars

Content calendars are essential for creating a social media strategy that works for your business. If you don’t plan in advance, you’ll be wasting time on the day-to-day tasks of posting, scheduling and editing content without any real strategy behind it.

It’s critical to keep your content calendar updated so that you’re always posting at the right time of day and using hashtags that will help get your post seen by more people. You should also make sure you’re only using relevant hashtags as they can clutter up a caption if they aren’t used correctly.

9. Instagram Automation

Instagram automation is a powerful tool that can help you save time, engage with your audience and grow your Instagram following.

  • Automation for Scheduling Posts: You can use social media scheduling tools to schedule posts ahead of time, so you don’t have to worry about posting on the fly. This will help you provide a consistent flow of content from week to week, which will keep your followers engaged and coming back for more.
  • Automation for Engaging With Followers: If you’re looking for a way to engage with more of your followers every day, automation can be an effective solution. By using automation tools like Hootsuite or Buffer, you’ll be able to schedule timely comments on other people’s photos or use hashtags in relevant posts that are likely going viral at any given time (and thus get discovered by more users). This kind of interaction is great if all you want is exposure—but if there’s one downside it’s that it feels somewhat impersonal compared with actually talking directly online via private messages or direct messaging apps like WhatsApp/Telegram/Snapchat etcetera.”


With the right tools, you can use social media to grow your business and serve your customers better. We hope this article has given you some ideas about how to get started with social media in real estate.

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