Video marketing is a great way to connect with your audience. However, if you want to take advantage of all that video has to offer, then you should include a call to action (CTA). A CTA button can be added to your videos in many different formats and at different points in the movie. It can be helpful for agents who want more lead generation but don’t know how to add one. Let’s talk about how easy adding interesting call to action buttons to videos can be!
Many agents want to take advantage of their video marketing efforts by creating a call to action.
It’s important to note that a call to action button is not necessarily a “buy now” button. Rather, it is simply a button that directs the viewer toward some sort of next step. A typical example of this would be signing up for your email list or joining you on social media.
A great way to ensure you don’t miss out on any potential leads from your video marketing efforts is by including a call-to-action button in your video content.
It should go without saying that if someone has watched all the way through your video, they are more likely than not interested in what you have to say and what you have available for them! Make sure they know how easy it will be for them by including this simple step at the end of every one of your videos:
Add one last thing (call-to-action), then click publish!
The good news is that it is easy to add a CTA in many video formats.
The good news is that it is easy to add a CTA in many video formats. You can do it with the help of either a third-party app or by using YouTube’s built-in features.
Here are some ways you can create your own call to action button:
- Use the YouTube Studio Editor (for creators). If you don’t have access to the Studio Editor, then consider using another app for creating videos, such as Adobe Premiere Pro or Camtasia.
- Use third-party apps that allow you to create short videos with a professional look and feel (such as Animoto).
One thing you need to decide is when your call to action appears.
One thing you need to decide is when your call to action appears. The most common place for a call to action is at the end of a video, but it can also be placed in the middle or even at the beginning.
In general, if you’re trying to drive viewers to take an immediate action (such as buying something), then it’s best to place your CTA at the end of your video because viewers are more focused and ready for what comes next. However, if you want viewers to learn more about your product or service before they make a purchase decision, then placing your CTA near the start of a video makes sense.
You could have it show up as an overlay on just one specific scene in the movie.
If you have an idea for an overlay, but don’t know how large it should be or where it would work best in your video, you can test out various sizes and placements. To do this, add a text overlay with the desired size on top of a scene. Next, record your movie with the recording monitor open so that you can see how it looks while recording. This way, if there was any problem with the placement or size of your overlays they will show up as red boxes in your recording monitor which means they were not able to be recorded properly and will need to be fixed before editing them later.
Once done editing, save off all files then upload them onto YouTube (or wherever else). If everything looks good then congratulations! You now have a call-to-action button on one of those scenes in your video!
Video marketing is all about providing value but you can also include a call to action button if you would like
Video marketing is all about providing value. You want to help people, and there are many ways to do that. One way is by offering your audience some sort of incentive for viewing your video (e.g., you can give them something like a coupon code or discount). Adding a call to action button in your video will show viewers that you want them to take some kind of action after watching it—and it might also give them an idea of what they should do after watching the video.
A call-to-action button can be as simple as “Subscribe” or “Shop Now”, but it could also be something more complex like “Visit our website!” or even “Email us if you have any questions”—the possibilities are endless!
Conclusion
I hope this article has shown you how easy it is to add a call to action button in video marketing. It’s important to understand the pros and cons of doing so because it could affect your click-through rates on other parts of your website. Always think about what your goals are when creating videos for SEO purposes or lead generation campaigns!