Agents love saving serious money on property marketing

The real estate industry is one of the most competitive in the world, with agents competing to get their brand out there and attract the best clients. That’s why it’s so important to work efficiently; if you aren’t using the right tools, your competitors will have an edge on you. In this article, we’ll explore several ways that realtors can cut costs and why agents love saving serious money on property marketing.

Virtual tours

Virtual Tours (VR) are a computer-generated simulation of a three-dimensional environment, created by special software and presented to the user so they can explore a space remotely.

There are many different types of VR tools available for use in real estate:

  • Interactive floorplans allow users to explore properties on their own terms by navigating through them online or via mobile app. These immersive technologies allow potential buyers to get a feel for how they want their new home to function before they even tour it in person.
  • 360-degree photos show properties from every angle using panoramic images from specialized cameras such as Matterport that capture an entire 360-degree radius around your property; this allows viewers to experience what it would be like if they were standing right there!

Online collaboration software

Collaboration software is a boon for real estate agents, who can use it to work together more efficiently and enhance their productivity. By using this type of software, you’ll be able to do more with less time and effort. You might even find that collaboration improves your overall sales volume!

Content marketing

Content marketing is a powerful way to get your message out there, and it’s a great way to build relationships with your target market. You can use content marketing to promote your business or practice, but also use it as a way to learn more about what makes people want to work with you.

Once the content has been created, the real work starts: sending out emails promoting the content (and trying not to sound like an annoying salesperson), sharing on social media channels, posting on blogs—you name it!

Here are some tips for getting started:

  • Start small – Don’t go overboard right away; pick one or two tactics you think will work best for you and start there.
  • As time goes on and things start gaining traction in terms of results (links coming back after posting links), then add more tactics until you have everything covered!

Social media engagement (auto-responder)

The advent of social media has changed the way real estate agents do business and how they engage with their leads. Social media is now one of the most popular ways to reach out to people, and it’s also a great tool that can help you save money.

For example, you can use Facebook Messenger or WhatsApp to send your leads pre-written messages. These messages are called auto-responders because they automatically respond to any incoming messages without you having to be present 24/7. This way, you don’t have to spend time answering each message individually every time someone sends you one; instead, all your potential clients will receive a pre-written response from your personal assistant or PA – thus saving both time and money!

Design software

Good branding deserves good designs! With specialized Real Estate online design websites you can create your marketing collateral consistently for each property in a few seconds. Platforms such as ibenta allow template based design for print and social marketing that prefills all of your personal and property data.

You can save money on your online design by choosing a low cost subscription based platform that gives you unlimited designs for a fixed price. Avoid solutions that charge per campaign as those costs rapidly build up.

All of these tools will help agents cut costs and work more efficiently, guaranteeing you a larger return on investment.

If you’re a real estate agent, then you know that time is money. These tools can help you save time and work efficiently, guaranteeing a larger return on your investment.

You can use these tools to market your business, collaborate with other agents, and design flyers and websites. Additionally, they will help grow your network of clients by allowing them to easily search for properties based on their preferences.


As you can see, there are several ways to cut costs for real estate agents. By making use of new technologies and developing a strategy for your business, you can free up more time and money to invest in other areas. There are also many resources available that will help you get started on saving money—such as this blog post! We hope that our tips have provided some inspiration and ideas on how they can apply them in their own lives.

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