Real estate flyers are a great way to market your listings, and yourself. They’re easy to create and can be printed in bulk at a relatively low cost. But before you go out and start printing flyers, it’s important that you follow some best practices so that your real estate marketing efforts aren’t wasted on bad design. Lets learn what makes for effective real estate flyer design and how you can use it to market your listings more effectively.
The goal of real estate flyers
The goal of real estate flyers is twofold. Firstly you’re giving potential buyers a physical connection to the property which helps create a bond to secure a sale. Secondly you’re increasing brand awareness of your services in the local area.
If you’re thinking about selling a home and want some tips on how to create an effective flyer, keep reading!
Real Estate Flyer Design Tips
- Use a clean design, stick to 2 or 3 colors
- Use a large typeface and short sentences
- Images should be very high quality professional photos that highlight key property features
Go for a clean design, stick to 2 or 3 colors
When designing your flyer, keep it simple and stick to two or three colors. You don’t want to overwhelm the reader with too many choices or too much information. A simple design will keep them focused on what you’re trying to sell them instead of getting distracted by all the bells and whistles you could add into the mix.
This is also why it’s important not only that your font choice is large but that sentences are short and sweet as well (no long paragraphs here!). People will be skimming over these flyers so make sure there isn’t anything confusing them from reading through everything quickly before moving onto something else.
Use a large typeface and short sentences.
You can use a large typeface and short sentences to make your flyer easy to read. Large typefaces are easier on the eyes, so they’re ideal if you want your flyers to be easily understood.
Short sentences are also easier on the eyes than long ones, because they break up blocks of text into smaller chunks that are easier for people’s brains to digest at once. Additionally, using fewer colors in your design will help keep things simple and make sure that nothing gets lost in translation–you don’t want readers confusing one phrase with another or getting distracted by an unnecessary detail!
Use images that are very high quality professionally photographed
When you’re designing real estate flyers, it’s important to use images that makes the listing stand out from the competition. This will ensure your flyer looks professional and encourages the reader to visualize themselves in the property.
You should also include a floorplan of the property on the back of your flyer. Because a floorplan is a practical objective representation of the listing, buyers will retain the flyer for later reference. This will achieve your self marketing goals, as well as marketing the property.
Don’t overload your flyer with too many details, instead focus the most important information at first sight.
Keep in mind that a flyer should never be longer than two pages. If you’re listing a luxury property which demands more pages, make sure it’s easy to understand and follow the flow of information from one page to another.
You should also avoid cramming too much text into each line of text; use large fonts and short sentences so that readers can easily digest what they’re reading at first sight.
Real estate flyers can be an effective way to attract new clients, but you should follow these tips if you want them to work for you
Real estate flyers are a great way to get the word out about your listing, but they aren’t always as effective as they could be. They are incredibly cost-effective compared with other marketing methods like newspaper ads or billboards because they can be produced quickly and cheaply. Therefore they’re a critical part of listing properties.