Instagram is a powerful tool for realtors to help them generate leads and connect with potential clients. It can also be used to build brand awareness for your business, as well as increase engagement with existing customers. But how do expert Realtors drive remarkable results from Instagram?
Be the best version of yourself.
When you post, be the best version of yourself. Be authentic as well: don’t try to be someone else or something you’re not. Show your personality and interests in what you post, whether it’s showing off your hobbies, or sharing pictures of your family life with friends and pets. It’s also important to show what community work you do outside of real estate—you want people to know that they can relate to you and trust in your knowledge and skills when buying or selling a home!
Show off your city or region to get results from Instagram.
Your city or region is the best part of what you do. You’re proud of the places that you live and work, so show it off! Share photos of local landmarks, businesses, restaurants, events and more to show your audience what you have to offer. If there are any sports teams in your area (college or professional), share photos related to them as well.
Don’t forget pictures of humans.
While it’s important to have a well-curated feed, don’t forget to include pictures of humans. People are a crucial part of real estate, and showing them that you care about their needs will help you attract more leads.
Try posting a few photos from an open house or meeting with clients so they can see how much work goes into each home sale. If you’re trying to sell your own home, let potential buyers know why they should choose yours over the competition by posting pictures of its best features like its view or layout.
Keep a calendar and post consistently.
When it comes to social media marketing, consistency is vital. Posting once a week isn’t going to get you anywhere, but posting consistently will keep your audience engaged and growing. The best way to make sure that you post on Instagram regularly is by using a scheduling tool like ibenta’s Marketing Calendar. This free and easy-to-use tool allows you to schedule your posts ahead of time so they go up at the same time every day or week—no need for heavy lifting (or finger clicks).
As far as how often? It varies depending on what type of content works best for your brand, but generally speaking at least once per day should be your goal if not more frequently than that.
Throw in a promo video now and then.
Promo videos are a great way to showcase your property. They can also be used as lead generators by promoting them through social media, email marketing and other channels. As long as you’re willing to invest in getting the video made (which is often less expensive than you think), this is something that should be considered for every listing.
To get results from Instagram use Stories and filters.
If you’re new to Instagram Stories, it’s a great way to share what’s happening in your life and give followers a peek into the behind-the-scenes details of your work.
With this feature, you can create a slideshow of photos or videos that disappear after 24 hours. You can also add text and draw on the images, making them more personal and interactive for viewers.
If you’re selling a home, why not share an inside look at the property? Or maybe show off a favorite room in your current residence? Or even showcase your office space! The possibilities are endless!
Another fun way to use Instagram Stories: try adding filters that highlight specific aspects of your post (pop out some rooms using zoom or wide angle lenses) or set a mood with light leaks or lens flares.
Try running ads to see if they work for you.
If you’re interested in running ads on Instagram, make sure you have a business profile. You’ll need to set up payment information and choose which ad sets you want to run.
Once your account is set up for advertising, you can start testing different types of ads. Try using the following types:
- Carousel Ads: These let users swipe through multiple images at once and then click “Learn More” to go directly to a website or mobile app. This type of ad works well when highlighting multiple services or products in one place (such as realtor-assisted home buying).
- Slideshow Ads: A slideshow format allows users to scroll through images without leaving the Instagram app itself, making it possible for them to engage with more than one post at a time (which could lead them back into your feed).
Make sure you know what your goal is for social media marketing.
Knowing your goals before you begin is important. Know that to achieve certain outcomes, it may take more than a few months. Be ambitious but realistic. For example, if you want to increase your monthly leads by 10% in three months, that is great! That’s a tangible goal and something we can help you achieve with our expertise in real estate marketing on social media platforms like Instagram.
Instagram can be a powerful tool for Realtors, if used properly
Instagram is a great way to connect with potential clients and showcase your listings, or even your personal life. It’s also a good way to show off the local area, or your favorite spots in the city.
Conclusion
While Instagram may seem like a strange place for real estate agents to spend their time, it’s actually one of the most powerful tools we have at our disposal. As long as you know what your goals are and how best to use the platform, there’s no reason why this shouldn’t be an important part of your marketing strategy moving forward.