Real estate agents have a tough job. You have to be a jack of all trades, from managing listings to negotiating contracts. It can be difficult to find time to market yourself and your business, but luckily there’s one place where you can do it for free: social media. So how do leading Realtors boost property marketing with social media?
Real estate agents use social media to build their brand, share listings, and humanize their business.
Social media is a great way to attract new clients by creating a personal brand that emphasizes your strengths and expertise in the industry. That’s why most agents have an active social media presence on LinkedIn, Facebook and Twitter. They use these sites to showcase who they are professionally so that potential clients can get a feel for who they are as people before committing themselves to working with them full time.
Social media is a free way for real estate agents to reach a new audience.
You don’t need any printing costs, delivery costs or inventory costs. You don’t have to pay sales commissions. You can also save money on marketing staff salaries and office space rental costs. Finally, you won’t need any office furniture and equipment either!
The only thing left for you to do is find the right social media platform that suits your needs and start posting!
Real estate agents use social media ads to target highly specific audiences
Real estate agents use social media ads to target highly specific audiences. For example, you can create an ad for a location, demographic and interest like “Los Angeles, California real estate.” This type of targeted advertising will only show your real estate ad to people who live in Los Angeles and want to buy a home there.
Realtors can also create ads that show up when someone searches for certain keywords related to moving or selling their house. For example, if you have a client named Jim who is selling his house in Seattle and looking at open houses this weekend, Facebook will display ads from real estate agents who are running similar campaigns targeting people searching for homes in Seattle with the words “open house” or “selling my house in Seattle today/tomorrow/next week”.
Social media ads are cheap enough that even rookie real estate agents can afford them
The cost to advertise on social media is low enough that even rookie real estate agents can afford it.
- Facebook ads are generally less than $1 per click, although the cost varies depending on how many people you want to reach and how often you want them to see your ads. For example, if you’re advertising in a small market where there aren’t many potential clients around, then you’ll pay more per click than if your marketing efforts were focused on a larger city with more potential customers.
- Instagram has one of the lowest CPMs (cost per 1,000 impressions) among all major social networks: only $0.01 for posts in feed or $2 for sponsored stories that appear at the top of users’ feeds (and encourage users to scroll down). If someone follows your account or clicks an ad link within one of these Instagram-based posts, however, then this number goes up significantly—to around $5-$10 per lead generated by paid content alone!
- LinkedIn’s CPC (cost per click) is comparable to that of Facebook ads: about $1 or less when targeting specific demographic groups such as job titles at companies with over 1 million employees worldwide; however this figure can spike up into 5 figures if targeted towards companies based solely within one country rather than across multiple territories.
Most of your target audience is on Facebook
The most popular social media platform for real estate agents is Facebook. With 2.5 billion monthly active users, it’s the best place to reach a broad audience. In fact, 83% of Facebook users are ages 18–29 and 80% of them have at least some college education—perfect for an industry that targets professionals and those with disposable income.
Most people use Facebook to interact with friends and family, but businesses also use it as a tool to promote themselves or their products or services. When real estate agents do this on Facebook they can build relationships with new customers by posting photos or videos related to the real estate industry (such as listings in their local area). They may also share posts from other pages that contain helpful tips about buying/selling homes (like advice from fellow agents). They can even create “groups” where members get updates when new listings come on the market!
Instagram is popular among millennials and the home decor crowd
Instagram is a visual platform, so it’s no surprise that it’s popular among these demographics. Millennials are more likely to decide on a property based on how it looks than other generations. And people who are into home decor also use Instagram as an online catalogue of inspiration.
In addition to images and video, Instagram allows users to share links to longer content pieces like blog posts or articles—this makes the app particularly good at promoting listings without overwhelming followers with constant updates.
Twitter is more than just tweets, it’s also great for sharing photos, videos and even links to longer content pieces
Twitter is more than just tweets — it’s also great for sharing photos, videos and even links to longer content pieces.
One of the biggest benefits of Twitter is that you can directly connect with your audience through hashtags (like #realestate). You can use hashtags to drive traffic back to your website and engage potential clients in real conversations. If you’re struggling with how to use this platform most effectively, post photos!
When people see pictures they will tend to pay closer attention than they would otherwise. Make sure that any photos that you post are relevant to the industry and show off your personality as well as any properties listed for sale or rent so potential clients get an idea about what kind of agent they may be dealing with if they choose one who works at your company;
LinkedIn offers plenty of opportunities to network with other professionals in your area
LinkedIn is a great way to connect with other professionals in your area. You can search for people who work in similar fields, or even at the same company as you.
If you’re looking for new clients, LinkedIn can also help you find them. A survey by Hubspot found that 73% of B2B buyers used social media to research their purchases, and only 32% of those surveyed used blogs as part of their research process.
LinkedIn offers plenty of opportunities to network with other professionals in your area—and it all starts with a profile that reflects your personality and brand identity!
Pinterest is ideal for promoting home listings, especially those with high-end features or unique style elements
Pinterest is a great platform for real estate agents to promote their listings. You can create a board for each listing, and target an audience of people who are interested in that type of home. If the house has something unique about it (e.g., its architecture), you should highlight it in your pin descriptions.
Social media is an inexpensive, efficient way for real estate agents to market themselves and their business
Social media is an inexpensive way to reach a new audience. Social media ads can be dirt-cheap, and they’re designed to help businesses advertise their products and services in the most effective way possible.
Real estate agents don’t need to be tech experts, either—most platforms are designed with simple user interfaces that anyone can navigate, even if they aren’t familiar with social media at all. For example, Facebook’s ad manager lets you set up ads as easily as filling out a form (with plenty of helpful prompts), then targeting your audience based on location, interests, gender and age bracket using a drop-down menu of options. It’s also easy to keep track of how successful your ads are and what adjustments you should make going forward.
Real estate agents have a lot of options when it comes to social media marketing. It’s easy to get overwhelmed, but the best way to start is by choosing one platform and sticking with it for at least three months. Once you’ve familiarized yourself with that network’s best practices and built up some followers, then you can branch out into others if necessary.