When it comes to real estate, technology is a critical component for success. And if any industry knows this, it’s the real estate world. Real estate leaders are embracing a wide range of tech tools that help them increase efficiency, productivity and revenue. From mobile-first strategies to data-driven analysis tools, today’s real estate professional has an incredible array of resources available to them that can dramatically improve their business. In this article we’ll learn how expert leaders embrace Real Estate tech so they can take advantage of everything these new tools have to offer!
Zillow CEO Spencer Rascoff’s advice for real estate leaders
“It’s a great tool for real estate leaders to use,” says Rascoff. “We’re seeing more and more people who are in the business of buying and selling homes using mobile devices as their primary way of interacting with the internet.”
As a Realtor you should focus on mobile first. Think about how you can provide content that’s interesting enough to keep people coming back, rather than just sending out generic emails or text messages. You also need to ask yourself if your content is actually relevant for potential buyers who might be looking at homes in your area. If not, then perhaps it’s time for some changes!
Think mobile first.
Mobile is the new normal. It’s important you think about how they to leverage this trend in order to better generate leads.
Mobile apps make it easier than ever before for your potential customers or clients to contact you on their terms and from wherever they happen to be at any given time. Research shows that more than 60% of people who use mobile phones prefer communicating with businesses via text message rather than phone calls.
This means that with today’s technology at our fingertips, there are countless ways you can reach out directly through SMS messages rather than waiting around until someone happens upon your website or signs up for an email newsletter.
The power of content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.
It helps build trust with customers by providing them with useful information that they need in order to make informed decisions about their real estate needs. It also provides you with an opportunity for personalization through social media channels like Facebook or Instagram.
Focus on data-driven strategies and analysis using Real Estate tech.
In today’s real estate market, it’s more important than ever to focus on data-driven strategies and analysis. Data analysis can help you drive revenue, efficiency and customer service by identifying trends in the market that will allow you to better serve your clients’ needs.
You can use this information to:
- Identify new opportunities for growth in your business.
- Understand which products are most profitable for each client type or location.
- Find out which markets are performing well so you can invest more time there while avoiding slow ones (or vice versa).
Invest in Real Estate tech to increase efficiency, productivity and revenue.
Technology can help you increase productivity and efficiency, which will ultimately lead to a better customer experience. At the same time it will also allow you to increase revenue by streamlining processes that would otherwise be inefficient or cumbersome.
There are many different types of technology available today that can help real estate professionals in their daily tasks, including things like virtual assistants (VAs), CRM software, home valuation tools and apps for managing leads and appointments on the go.
Real estate leaders are embracing technology to drive revenue, efficiency and customer service.
Real estate is a business, and technology is the best tool to help you succeed. The most successful real estate leaders use technology to save time, increase productivity and drive revenue. Whether it’s using apps like Zillow or Redfin for listings, campaign marketing management tools like ibenta, or even just email platforms like MailChimp; these tools will help you reach more customers and close more deals faster than ever before!