LinkedIn carousels are an essential component of marketing on the platform. A carousel is a series of images that appear in a side scrolling group. Carousels are ideal for Real Estate marketing to promote your brand and generate leads. However there is a hidden secret to creating LinkedIn Carousels.
Design a LinkedIn carousel
In order to create a carousel, you’ll need to use an online design tool that can export your social tiles as PDF.
That’s right, a LinkedIn carousel is not a series of JPG or PNG files. If you upload those types of image files, LinkedIn will display them as a gallery, not a carousel!
Ibenta’s Artwork tool gives you the ability to create branded social tiles as either image files for other platforms, or PDF files for LinkedIn carousels.
Create an informative headline
The headline of your LinkedIn carousel is the most important part of your post. It’s what will catch people’s attention and make them want to click on it. When creating a headline for your carousel, use one that is informative and interesting. Make sure you’re using keywords that are relevant to the content in order for people who search those terms find your page easily. Also be sure that it doesn’t sound too salesy or promotional. This will turn off potential clients looking for professionals who offer services they need rather than just trying to sell something
Provide a link to your website or blog post
A link to your website or blog post is important for two reasons:
- It allows you to guide visitors back to the original content.
- It helps increase user engagement
- You can use it for retargeting
Use eye-catching images
You want to use images that stand out. Your audience will be scrolling past dozens of LinkedIn posts, so you need yours to stand out from the crowd.
Luckily Real Estate marketing is full of high quality impressive property photos, be sure to use them!
Include a clear call to action
Your primary objective is to get the reader to take some kind of action, whether it’s signing up for your newsletter or clicking on an ad.
Make sure your call-to-action (CTA) is clear and concise, with no room for misinterpretation. “Learn more about our services” doesn’t give the reader enough information. “Get regular market analysis” does.
Keep it short and sweet! The shorter your CTA, the better chance they’ll actually do something with it. Remember that shorter doesn’t mean less compelling; just make sure there’s enough incentive in there to compel readers.
Post to LinkedIn
Once you’ve created your design using Ibenta’s Artwork, upload your PDFs as a new post using the “Document” setting. This will automatically display each page of your PDF as a new image within the carousel.
Don’t forget to include compelling copy, a short and sweet CTA and relevant hashtags.
LinkedIn carousel is a great way to get your message out to people. It’s easy to create with the right tools and helps you stand out!