Property marketing essentials for a successful 2023

The real estate market has changed a lot in the last few years. With demand and supply fluctuating heavily, technology has led to advancements in how both buyer and seller can access information. As a result, marketing strategies have also evolved. However this doesn’t mean that traditional methods are no longer effective. So let’s take a look at some of the property marketing essentials every real estate agent should include in their toolkit:

A Real Estate Agent’s property marketing essentials toolkit must include

  • Professional photography and video
  • Signboards
  • Promotional flyers or brochures
  • Social media schedule
  • Listing portals

Professional content

A shortcut to sparking a buyer’s imagination comes from professional photography and content. Use evocative images and video to help imagine their lifestyle in a new property. By beginning with professionally produced content, your remaining marketing schedule will sparkle.

Potential leads will notice your listings stand out from the crowd if your content is high quality. Invest in professional photos and videos to drive vendors to your door.


Signboards are an essential part of property marketing. They should be placed in a prominent location and display key property features with striking property photography of elements not visible from the road. The signboard must also be attractive to the eye, easy to read and feature a call to action.

Promotional Flyers or Brochures

If you are marketing a property, flyers and brochures are a great way to give potential buyers a physical connection to the property. Do not underestimate the potential that flyers or brochures provide when it comes to driving interest in a property.

To make them memorable and worth retaining, choose a heavier paper stock such as 300gsm – 350gsm (110lb – 130lb) and a satin finish which will produce a timeless non-glossy hand out.

Social Media Schedules are property marketing essentials

Social media is a great way to reach a broad audience, engage with potential buyers and get feedback on your listing. Social media should be used as an extension of traditional marketing efforts by sharing information about your listings, including your professional photos and videos that show off the property’s best features.

Listing Portals

Listing portals allow you to list properties quickly and easily, so you can focus your time on lead generation. They are well known by buyers who use them to quickly check for available properties as well as market research.

Use a marketing platform that allows you to push your listings online and easily edit them, like ibenta’s launch.

Property marketing essentials conclusion

This article has outlined some of the essentials for marketing a property in 2023. It is important for real estate agents to keep up with the latest trends and technologies in order to stay ahead of their competitors.

We consider these five items as the bare minimum essentials for marketing a property. There are many other products and services you can use where appropriate.

The most crucial thing about marketing your property is ensuring that it reaches potential buyers at every stage of their buying journey – from researching online or through friends’ recommendations right up until they make an offer on your listing.

Scroll to Top