QR codes for Real Estate marketing, everything you need to know

QR codes are a great way to connect the physical world with your digital marketing. They can help you get the name of your business and phone number out there, as well as provide other information about the properties you’re selling. In this post we’ll dive into how to use QR codes for Real Estate marketing.

What are QR codes?

QR codes are a type of barcode that can be read by smartphones and tablets. They are used to store information, such as a website address. The QR code is made up of black squares arranged in a square pattern on a white background. The black squares make up what is known as the “camera frame”, which represents the area where you’ll scan your code with your camera.

The term “QR” stands for “Quick Response” (or “Quick Read”). This refers to how quickly you can get access to whatever information is stored within the QR Code after scanning it with your smartphone or tablet camera app – usually less than a second.

Don’t overuse QR codes for Real Estate

It’s also important not to overuse them; try not using them more than once or twice per piece of marketing material (such as brochures). If done correctly, they may help draw in potential clients who would otherwise overlook your business cards or flyers at first glance because they assume they’re just another advertisement that doesn’t apply directly enough towards their needs/questions/etcetera…

How to use QR codes for Real Estate marketing

QR codes are a shortcut that connect the physical and digital worlds.

You can use QR codes in a number of ways when marketing property such as;

  • Sign-in for open home attendees
  • Printed on marketing schedules for payment portals
  • Displayed on property signboard to link to your listing website
  • Put them on flyers, brochures and other print advertising materials

Any time you want to connect someone physically with your digital presence, a QR code is a great option.

Can you edit the text?

You can edit the text of your QR code. To do this, you will need to use a QR code generator like Ibenta’s Artwork.

When designing your print marketing, ibenta can automatically generate a QR code that points to any URL you want. No need to generate it separately and upload it to your design, it’s all integrated within Ibenta Artwork.

QR codes are best used when you want to direct people to a specific piece of information. For example, if you have a new listing that’s getting a lot of attention and interest, consider putting up a QR code on the sign for that property. This will allow potential buyers to quickly learn about the property and make sure they have all their questions answered before scheduling an appointment with you.

Make sure they work with all smartphones and tablets

If you want people to use the QR code, make sure it works with all smartphones and tablets. The QR code should be in a high-traffic area where many people will see it.

Make sure that contrast between text/image and background color is high enough so no matter what light level surrounds either element or both elements together (if they’re next to each other), they will still be readable without having bright sunlight shining directly onto them!

You can definitely benefit from using QR codes for Real Estate marketing.

QR codes are perfect for real estate marketing. They can be used to direct people to your website, social media pages and email list. QR codes can also be used as a landing page where you can provide more information about your listing or even have an application form that allows people to sign up for more information about the property.

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