If you’re working in Real Estate, you know how important it is to have a clear plan for how you’re going to market your business. A content calendar will keep your strategy on track. It gives you an overview of what content needs to be created, when it should be published and where it will appear. Follow this guide to learn how to set up an effective Real Estate content calendar that works for you.
Why a content calendar is necessary
A content calendar is a very efficient way to manage your content. It’s a tool that helps you plan, track, and analyze all the content that you produce.
It can help you:
- Plan what topics to write about before the month begins
- Keep track of which posts have been published or scheduled for publication in the future
- See how each piece of content performs over time so you know which topics are popular with your audience
How to set up your Real Estate content calendar
Successful marketers use a content calendar. Ad hoc posting is not an effective use of time and is a poor strategy.
Automate your content calendar using a Real Estate specific solution like ibenta’s Calendar.
- Set up an ibenta Calendar for your content scheduling
- Create new calendar events to organize your posts by topic and date
- Assign your calendar event task to the person responsible in your team. This will display on their Task Manager with the correct due date
- Create your designs ahead of time using ibenta’s Artwork and attach them to the task using ibenta’s Files
- Ensure your team is keeping the status of their tasks up to date, so you know everything is progressing correctly
- Set up filters so that only posts with “publish” permissions will show up in your feed
Content calendars are not one-size-fits-all tools
Content calendars are not one-size-fits-all tools. Instead, use them to help guide you through the process of creating content for your real estate marketing plan.
Content calendars should be flexible enough to allow for customization based on each individual property and its unique features. If you have an upcoming charity event, your content calendar will look very different from one with a busy open home season.
Content should be tailored to appeal specifically to people searching on Google or Facebook. So tailor it even further down into local neighborhoods (or cities).
Don’t be afraid to use other people’s ideas in your own calendar
Use other people’s ideas in your own calendar. It can often be a good idea to borrow from other people’s calendars, especially if they are related to your audience or industry.
For example, if you are a new agent and you see that someone is using a specific type of content or strategy on Facebook, try it yourself! This will help keep your content fresh so that it doesn’t become boring for your followers.
Your Real Estate content calendar should have room for flexibility
As you start to build your content calendar, make sure to leave room for flexibility. If you get stuck with an inflexible schedule, you’re setting yourself up for failure.
If something isn’t working or if it’s not getting the results you want, don’t be afraid to change things around or try new things. As long as those changes are in line with your overarching goals and objectives, they won’t hurt anything! If they do end up hurting something? That’s okay too! It happens sometimes; no one’s perfect (especially not me). The most important thing is that we learn from our mistakes and become better marketers because of them.
Creating a content calendar for real estate agents can help you keep track of the exact content you need to reach all of your readers.
If you want to create a cohesive brand image and make sure that your followers are always interested in what you have to say, it’s important that you know exactly what type of content they’re looking for.
When creating your marketing plan or strategy, consider the following:
- What types of people read my posts?
- Where do these people hang out online?
- Are there certain sites they visit regularly?
- Do they use social media platforms more than others?
- How often do they check their accounts (e.g., once per day or once every few months)?
- What types of posts perform best with this audience (lots of photos vs videos vs infographics vs lists)?