Real Estate marketing needs collaboration to deliver strong results

Collaboration is the future of Real Estate Marketing. The ability to share information between colleagues, agents and vendors in real time, especially when it comes to listing details and sales data, is invaluable. When you collaborate with others, you can be more productive and creative, innovative, and efficient. Real Estate marketing needs collaboration to deliver strong results, so what tools are available tailored specifically for Agents?

Collaboration software features to look for

  • Collaboration software should be easy to use with a clear and intuitive interface, so that you don’t have to spend time learning it
  • Collaboration software should be easy to setup, you shouldn’t need a developer or IT department to get it up and running in your organization, self signup is mandatory!
  • Collaboration software should be easy to integrate with your suppliers, contact database and team
  • Good collaboration software will allow you to self-manage your team, adding or removing people as required
  • A well-designed dashboard is crucial for collaboration success because it allows team members to view real-time information about their tasks or projects at any given moment
  • Mobile app is a must, Realtors spend so much time out of the office that logging into a desktop application on the road is impracticable and obsolete

What is the right collaboration software for Real Estate marketing?

The right collaboration software for Real Estate marketing can help you with:

  • Property Marketing
  • Customer service
  • Campaign management
  • Contact database management
  • Managing suppliers and purchase orders

The Way Forward for Real Estate marketing

The way forward is collaboration. You work with your team, your clients and other professionals to achieve a common goal.

Collaboration is the key to success for every real estate marketer. It can be used to solve problems, make decisions and even find solutions that no one thought possible. Collaboration leads to better results because everyone involved has something unique to offer the project or problem at hand. It’s not just about finding a solution; it’s about finding the best solution for everyone involved in the project or problem at hand.

Choose a collaboration tool like ibenta that provides more features with an easy to use dashboard.

When choosing a collaboration tool, you should look for one that will help you and your team make the most of your time. With ibenta, you can do this by:

  • Real time status updates on all marketing tasks with an easy-to-use dashboard
  • Building custom Campaign tasks with dates, statuses and responsible team members
  • Real time notifications on both desktop and mobile


Real time mobile friendly collaboration is the way forward for real estate marketing. It allows you to easily share your ideas with other agents, clients, and partners in a streamlined manner. Collaboration is also essential for ensuring that each of your team members has access to the information they need when they need it which means less time spent searching through paperwork or emails. This will help speed up your processes while also making sure everyone on board understands exactly what needs to happen next at every stage of your campaigns, for every campaign.

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