Team calendars are useful for real estate campaign management

Marketing has changed a lot over the years. As technology advances, our methods of reaching buyers and sellers have evolved, and so have our expectations for how we can measure success. We’ve moved away from traditional one-way marketing campaigns and toward more collaborative efforts that require continuous input for the duration of the selling process. Read on to discover why team calendars are useful for real estate campaign management.

Team calendars

A well-designed team calendar is an essential tool for managing campaigns. It allows you to keep your team on the same page, know who’s responsible for what and track progress in a clear way.

Here are some tips on how to use them effectively:

Know your touchpoints for effective Real Estate campaign management

A touchpoint is any point of contact between your company and your customer or prospect. It could be an email, open home attendance or phone call. The more you know about each of these interactions, the better positioned you are to improve them based on data and insights. Touchpoints can be organized by campaign or by the stage in which they happen (such as pre-sale).

Why are touchpoints important?

Touchpoints are extremely important because they help determine what works (or doesn’t) with prospective buyers. They give insight into how prospects learn about your properties before making decisions; helping you optimize your marketing efforts accordingly without wasting time/energy on things that don’t work as well as expected.

Use a single place for all campaign information

With so many moving parts in a property marketing campaign, it’s essential that all information is kept up to date in a single place. Your campaign management solution will need to be:

  • A single place for all campaign information
  • Schedule calls, opens and marketing tasks
  • Share information with your team
  • Track progress via mobile on your campaigns

Ibenta’s Calendar is a collaboration tool that automatically adds all marketing tasks for every property campaign into one single place that is easily accessible by your entire team on Desktop or Mobile.

Make sure everyone’s working off the same page (or calendar)

A calendar is a great way to keep your campaigns organized and on track. If you’re coordinating with multiple people, make sure that everyone knows what’s going on at the same time and in the same place. Ibenta’s calendar will ensure that you all have access to the same information and can stay up-to-date with one another.

Consider how a calendar could be used to manage a marketing campaign:

  • Set goals for each day or week, including deadlines for content creation, press releases and other promotional efforts.
  • Put deadlines in red if they’re particularly urgent (like an upcoming holiday). In addition, highlight important tasks so they stand out from their surroundings—you don’t want anyone missing anything because it doesn’t catch their eye right away!

Modern Real Estate campaign management requires collaboration and shared information

Modern marketing requires collaboration and shared information, so use tools that bring your team together. The right software can help you do just that. A good calendar tool will make it easier for your team to stay on track with their tasks and deadlines, which in turn makes it easier for you to manage those tasks and deadlines from afar. With the right kind of support, you’re more likely to meet your goals—and stay sane while doing so.


If you’re a marketer and you want to keep up with the latest trends, we hope this article has given you a better understanding of what team calendars are and how they can help your team work together more effectively. We also hope that if you’ve never heard of team calendars before now, maybe it’s time to give them a try!

If you’re ready to start using team calendars for free, no credit card required, click Get Started below

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