The property marketing journey is a crucial aspect of selling or leasing a property. It involves various stages and tasks that need to be completed effectively to ensure the property is well-presented and reaches the right target audience. In this blog post, we will explore the six key steps of the property marketing journey:
- Preparing the Listing
- Appraising the Property
- Managing Property Marketing Tasks
- Generating a Marketing Schedule/Quote
- Creating Property Marketing Artwork for Print and Digital
- Reconciling the Property Marketing Budget
1. Preparing the Listing
The first step in the property marketing journey is preparing the listing. This involves gathering all relevant information about the property, such as its features, location, and any unique selling points.
All this data should be entered into your CRM system, or directly into Ibenta, to start your marketing campaign.
2. Appraising the Property
Appraising the property is a vital step in the marketing journey, as it helps determine the property’s value in the current market. This involves analyzing comparable properties in the area, taking into consideration factors such as size, location, and amenities. An accurate appraisal provides a solid foundation for setting a competitive price and creating an effective marketing strategy.
3. Managing Property Marketing Tasks
Once the listing is prepared and the property is appraised, it’s time to manage the various marketing tasks. This may include creating a marketing plan, selecting the appropriate marketing channels, and coordinating with various stakeholders such as photographers, copywriters, and graphic designers. Effective management ensures that all tasks are completed on time and within budget, leading to a successful marketing campaign.
4. Generating a Marketing Schedule/Quote
A marketing schedule or quote is a detailed plan that outlines the marketing activities, timelines, and costs associated with promoting the property. This includes advertising placements, open house schedules, and any additional promotional activities. A well-structured marketing schedule helps keep the campaign organized and ensures that all stakeholders are aware of their responsibilities and deadlines.
5. Creating Property Marketing Artwork for Print and Digital
High-quality photographs should be taken to showcase the property in the best possible light. Additionally, a well-written property description should be crafted to highlight the key features and benefits of the property.
In today’s digital age, it’s essential to create visually appealing marketing materials for both print and digital platforms. This may include brochures, flyers, social media graphics, and digital banners. High-quality artwork not only captures the attention of potential buyers or tenants but also helps establish a professional image for the property and the real estate agent.
6. Reconciling the Property Marketing Budget
The final step in the property marketing journey is reconciling the marketing budget. This involves tracking all expenses associated with the marketing campaign, such as advertising costs, design fees, and printing expenses. Regular budget reconciliation helps ensure that the marketing campaign remains on track and within budget, and provides valuable insights for future marketing efforts.
In conclusion, a successful property marketing journey involves careful planning, effective management, and attention to detail. By following these six steps, real estate agents can ensure that their properties are well-presented and reach the right target audience, ultimately leading to a successful sale and generate additional leads.