The all-in-one guide to Real Estate Facebook ads

Real estate is a competitive industry, and as a realtor it’s important to make sure your business stands out from the crowd. That means you should use digital marketing strategies like Facebook advertising. Use Real Estate Facebook ads to target potential customers based on demographics, interests and behaviors. That means only people most likely to be interested in your services see them when they log into their favorite social media platforms.

Facebook ads are an affordable way to reach an audience

Real Estate Facebook ads are one of the most affordable ways to reach an audience. They ads can be used as a way to get your message out there. On the other hand, they can be used to target people who have already expressed interest in your services or property.

Real Estate Facebook ads can be created and managed in one place

Facebook ads are managed in the ad manager. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. Think of it as your all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. You can download the Facebook Ads Manager app on both iOS and Android devices.

Realtors use Facebook ads as a lead generation tool

As an agent, use Facebook to generate leads for your real estate business. Here’s how:

  • Use your Facebook page as a landing page for visitors who click on one of your ads. This will allow you to collect more information about them for retargeting. This means when they’re ready to buy or sell a home in the future, you’ll be top-of-mind.
  • Use targeted audience demographics that match those of people searching for homes online

Real Estate Facebook ads can target people based on demographics, interests, behaviors and more

  • Targeting is the most important part of a Facebook ad. You can target people based on location, age, gender and more.
  • To reach people who are interested in buying property in your local area, you can use location targeting to narrow down your audience.
  • You can also target based on past actions; for example, if someone searches for “homes for sale” or visits your website, then those are great indicators that this person is worth targeting.

You can use 80% of your budget for targeting and 20% for creative

When it comes to the actual ad creation process, there are a few things that you should keep in mind:

  • Use 80% of your budget for targeting and 20% for creative
  • Digital marketing thrives on high quality content, use professional photography to stand out
  • Try using images with call-to-actions (CTAs)

Try to use images with your call-to-actions (CTAs)

Images are a great way to grab people’s attention, so use them as your call-to-action (CTA). A CTA is the text or image you want users to click on in order to take further action. For example, if you’re trying to generate leads you might use “Free Appraisal”.

Images can help explain what your ad is about and why someone should click through it. They also help stand out from the crowd because they tend to be more engaging than text alone (which can get boring after awhile). Use your high quality professional photography to drive engagement.

To track performance, you can look at impressions, clicks and conversions as well as cost per conversion

Facebook ad performance is measured by looking at impressions, clicks and conversions as well as cost per conversion.


This is the number of times your ad has been seen on Facebook


This is the number of times someone has clicked on your ad from within Facebook


Your sum of all leads acquired through a campaign (called “conversion tracking”)

Real Estate Facebook ads are affordable

You can start with as little as $1 per day for a small ad campaign. The cost of Facebook advertising depends on your budget, but it’s typically less than $1 per click (CPC). For example: If you set up an ad campaign with a daily budget of $100 – which would allow you to reach 1 million people per day – the average CPC would be around $0.10-$0.15.

However if you choose to only target certain age groups or genders then this number may go up slightly higher than what we’ve stated above since those audiences tend towards being more expensive than general ones.


There are many different ways to use Facebook for marketing, and the one we’ve outlined here is just one example of how it can be used by real estate professionals.

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