The best social media for real estate agents in 2023

What’s changed in social media for real estate? Are there new platforms where people are generating leads and driving audience engagement? Lets have a look at the best social media for agents in 2023.


As the world’s largest social media platform, Facebook remains a great place for real estate agents to connect with their audience and build their brand.

While it’s true that Facebook has been struggling in recent years due to privacy concerns, users are still spending an average of 53 minutes per day on the platform. This means that if you’re not on Facebook yet, now is definitely the time to get started!

Facebook allows agents to connect with their audience in many different ways: by creating groups and posting updates; posting photos or videos; running contests and creating ads. It’s also possible to create communities around specific topics related to real estate such as buying/selling homes or investing in rental properties – this way potential clients can join these groups without having any contact details from you directly yet!


Twitter is a great way to interact with your audience and keep up with what’s happening in the industry. Twitter has become one of the most popular social media platforms for real estate agents, as it allows them to share their latest listings and connect with potential clients.

Twitter is also an excellent resource for real estate agents looking to learn more about their industry. It’s easy for them to find articles from reputable sources that will help them grow as professionals, or simply keep up with current trends in real estate sales (or any other aspect).


Instagram is a great place to post photos of homes for sale and your community.

Posting photos on Instagram will give you the opportunity to reach out to potential buyers in a different way than other social media platforms do, as well as provide useful information about the property that they may not have been able to get elsewhere.

This platform is also ideal if you’re looking for ways to build relationships with other real estate agents and make connections that could lead down new business paths in the future


LinkedIn is a social media platform that’s most often used for business networking, but it can also be a great place for real estate agents to share content. LinkedIn allows you to create an individual profile and connect with other professionals in your field. The site offers several features that make it an attractive option for sharing content:

  • You can post articles directly from the app or desktop version of LinkedIn
  • You can share videos on LinkedIn as well as links to other websites or applications
  • Your followers get notified when you post something new


Pinterest is the best social media platform for real estate agents to use in 2023. Pinterest is where people go to search for ideas and inspiration, so it’s important that your profile reflects your brand. You can share beautiful pictures of your listings on Pinterest, or you can create boards that showcase the types of properties you sell (e.g., homes with pools, luxury condos) or even just things that inspire you (e.g., interior design trends).

Continue to use the same platforms you did in 2022 as well as Pinterest, which is a key source of traffic for many businesses.

Pinterest is a visual platform and it’s good for driving traffic to your website. It’s also great for building brand awareness, establishing relationships with potential clients, lead generation and content marketing. If you’re not already using Pinterest in your real estate business then it’s time to start!

Scroll to Top