The ultimate 2023 guide to Real Estate Facebook ads

There’s no better way to reach a wide variety of potential buyers than through Facebook ads. Here’s the ultimate 2023 guide to Real Estate Facebook ads and why they’re so effective.

Why Facebook is the best platform for Real Estate Ads

Facebook is the best platform for Real Estate Ads. Why?

Facebook has the highest engagement rates

Facebook is the best social media site for marketing your real estate business because it has the highest engagement rates of any social media platform. It’s also the best place to make your ads visible to a wide audience.

Facebook is where your audience is

In the past, Facebook was a place where people shared photos of their friends and family. Nowadays, it’s a platform for advertising and business. With over 2 billion monthly active users on Facebook, it’s no wonder that real estate agents are flocking to the platform to promote their businesses and attract new leads.

Facebook is where your competitors are

Facebook Ads is where your real estate marketing competitors are advertising. The good news is that you can use the same tools to advertise your business and get results.

Here are some tips for getting started with Facebook Ads:

  1. Create a Facebook Business account if you don’t already have one. This will allow you to manage multiple pages at once and will also give you access to detailed analytics so that you can see which ad campaigns are working best.
  2. Create interesting content and promote posts on your personal profile or individual posts on your business page by tagging them with relevant hashtags or keywords, but don’t spam other people’s feeds by tagging them in every single post! You’ll also want to schedule your posts ahead of time so that they don’t disappear into oblivion if no one sees them right away. Don’t forget to use a link shortener like bitly when sharing links in status updates or comments!

Facebook has the best targeting options

Facebook’s ad targeting system is the most sophisticated of any social media platform, allowing you to reach people based on their age, gender, location, interests and more. You can choose your audience based on parameters like these:

  • City
  • Age range
  • Gender
  • Interests (e.g., “Pets” or “Real Estate”)
  • Income level
  • Relationship status (e.g., “Engaged,” “Married”)

Facebook has the best reporting tools

Facebook has the best reporting tools for real estate marketing ads including:

  1. A/B Testing. You can test the copy and images in your ads to determine which ones perform best.
  2. Ads Manager. This is a robust dashboard where you can view all of your campaigns, ad sets, ads, and budgets. You can also schedule split tests directly from here.
  3. Audience Insights . This tool allows you to see what interests your audience has based on their Facebook activity. This information can be used to target ads to specific users who are likely to be interested in your products or services.


Facebook is the best social media platform for real estate advertising. It’s easy to target your audience, and it’s cheaper than other methods such as print or radio ads. Plus, it has a lot more reach than other sites like Twitter or Pinterest

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