Real estate marketing is the process of getting your listings in front of the right people, at the right time. It’s important to have a solid strategy if you want your business to succeed in the future. So how can you use Real Estate marketing to smash your 2023 goals?
Marketing a property online?
The internet is a great place to market properties, but it’s not a one-size-fits-all solution.
What works for one type of property will not necessarily work for all properties. The best way to determine the right approach for your individual property is by researching what similar properties have done in the past, and then experimenting with different strategies until you find something that works.
Here are some general guidelines:
- Start with great content such as evocative photos, professional floorplans and well written copy
- List your property on all major real estate listing portals
- Run marketing campaigns on Facebook, Instagram and other social media channels to spread awareness about your listing—but don’t be too aggressive with this; doing so could backfire if people see you as pushy or obnoxious, try to include non-marketing posts to retain engagement
Marketing a property offline?
The internet has been a key part of the real estate market for quite some time now, but there’s no reason to abandon offline marketing tactics. In fact, they’re still an important part of any serious agent’s toolkit. A survey from Realtor Magazine found that 82% of respondents use the Internet as a primary source for homebuyer information. However, about half said they also use other sources such as direct mail and door-to-door sales.
Direct mail is one of the most effective ways to reach potential clients beyond your immediate community—it can help you reach as far as 50 miles away from your area! You can even choose how far you want to go with this by choosing from different types of postcards or opting for direct mail instead. If you’re feeling ambitious, consider sending out postcards with freebies like pens, magnets or key chains so people remember who sent them something useful when they need a new Realtor in their life later down the road.
Door-to-door marketing means meeting personally with homeowners face-to-face in order to discuss selling properties within their neighborhoods. If you’re running an open home in the neighborhood, it’s a fantastic way to introduce yourself by alerting other residents that there may be more traffic than usual on the day.
Real Estate Marketing strategies can also include solutions such as Off-Market listings
Off-Market listings are not advertised and are not listed on the MLS (Multiple Listing Service). This means that there is no way for a buyer to find these properties unless a real estate agent specifically knows about them, follows up with the seller, and informs them of their interest in buying the home. Consequently, these homes tend to sell at higher prices than similar homes that were listed on the MLS because they have fewer offers from potential buyers. In addition, off-market listings tend to sell faster than their counterparts because there are fewer people interested in them.
What is the best real estate marketing strategy?
The best real estate marketing strategy is the one that works for your business. The most important thing when it comes to any marketing campaign is having a clear understanding of the specific needs, interests and pain points of your target audience. Once you know who these people are and what they need from you, then you can tailor your campaign accordingly.
If you’re just starting out in real estate, then it makes sense to try some inexpensive offline strategies such as print advertising in local newspapers or magazines. As time goes on and as traffic to your website grows through SEO, it will be easier to invest more heavily in digital advertising campaigns like Google AdWords or Facebook Advertising.
Real estate marketing should take a thorough approach to develop the right marketing strategy that works for the agents and their business goals
Real estate marketing should be a combination of online and offline strategies. The right real estate marketer will understand what it takes to drive traffic, convert leads, and ultimately close deals. The best marketers will also have a keen understanding of how buyers and sellers interact with one another as well as their own needs when it comes to finding a home or selling one.
A good marketing strategy will take into account all three factors: buyer, seller, agent. While these may seem like unrelated entities at first glance—agents work with buyers while sellers work with agents—the reality is that they’re intertwined in almost every step of the process from start to finish. As such, any good real estate marketer must consider each party’s unique set of needs when developing their marketing plan for success in today’s competitive climate.