Virtual Reality for Real Estate, how valuable is it?

Virtual reality (VR) is tech that has been available for the real estate industry for a while now. In fact, virtual reality is already utilized by many leading agents. But how exactly can you use Virtual Reality for Real Estate property marketing? Let’s look at ways virtual reality can help sell homes and generate leads.

A virtual tour allows potential buyers to explore your listing from anywhere

A virtual tour allows buyers to explore your listing at any time of day and from anywhere in the world. They can experience your listing without having to travel to it and can explore it in a way that’s more immersive than photos.

On the other hand, it also gives them an opportunity to share with friends and family. This can help a buyer better imagine themselves living in the property, which will translate into an emotional connection.

Virtual reality for Real Estate can be used to showcase the layout and features of the listing

Virtual reality is an excellent tool for real estate marketing. You can use VR to showcase the layout and flow of the listing. When you use VR, features like hardwood floors or fireplace mantles really come alive. You can also use it to show off the general feel of the property which may be missing from photographs.

A virtual tour offers viewers a 360-degree view of an area, allowing them to see every angle of the room they’re viewing. This gives them a sense of how large or small the space is. It helps visualize all of the listing’s features without attending in person.


Matterport is a technology that allows you to create a 3D model of your property. It uses 3D lidar scans to create highly detailed renderings of your property, allowing you to showcase it in virtual reality. This option is best for real estate agents who want to showcase their listings in VR and homebuyers who are interested in seeing the details of your listing.

Virtual reality for Real Estate is an excellent marketing tool

The VR technology used in real estate marketing is an excellent tool. It allows you to showcase your property in a way that cannot otherwise be done by traditional methods, such as print marketing or even online videos. With virtual reality, you can show off the details of your home in a way that would not be possible with other mediums. You can also use it to show off how great the view from your deck looks at any time of day (and on cloudy days too!).

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