Real estate agents have always been at the forefront of technology. They need to stay ahead of their clients, who are more likely than not to be tech savvy. However, with all the new apps and programs coming out every day—and with many disappearing just as quickly—it can be hard to know what will help your business grow and what’s just a flash in the pan. In order to make sure your realtor business stays on track, here are some tech tips for Real Estate agents:
Use your personal Facebook account to create a business Page.
If you’re already on Facebook and have a personal account, use it to create a business Page. The first step is to use the same name as your personal account. This way, when people search for you online, they will be able to find both profiles easily (and see which one has more likes).
Once you’ve created a Facebook Page for yourself or your company, make sure that all of its content is professional in nature–no selfies in swimsuits or funny videos from college parties! The goal here is not just promotion but also connection with clients and community members who might not know about what it means to work with real estate agents like yourself. You want them thinking “Wow! This person seems intelligent and trustworthy.”
Consider using Listing Marketing Platforms
Listing marketing platforms are a great way to get your listings seen by more people. They’re essentially a search engine that allows you to upload your listings and then they run them through all of their data sources, including Google, Bing and Facebook. That way, when someone searches for houses in your area or with similar descriptions as yours, they’ll see that listing first.
The benefits of using listing marketing platforms include:
- Better exposure for your clients’ properties
- Increased traffic on websites where you have posted the ads
- More opportunities for leads from people who are interested in seeing more information about the property
Create a blog.
A blog is a website that contains regularly published content. Blogs are often updated with new posts, which can include text, images and videos.
A blog is a great way for real estate agents to share their expertise with customers and prospects by providing helpful information about the industry. For example, you could post tips on how to get started as a first-time buyer or provide valuable insights into buying vs renting in your area. You might also share statistics on local neighborhoods, like average home prices or rental rates over time so people know what they’re getting into when they move into a new place (for example).
Blogs can also be used as marketing tools by including links back to your company website or social media accounts in each post’s header image–this makes it easy for readers who want more information about what you’ve written about click through directly without having to go back through all of their feeds looking for updates from companies/people they follow online already
Invite vendors to use their technology with yours.
One of the best ways to make sure your agents are using technology is to invite vendors to use their technology with yours. A great example of this is an agent who uses a CRM system that allows them to keep track of all of their contacts and activities, but can’t get access to the MLS data they need because it’s not integrated into their CRM program.
Another example would be if you have a client who wants to sell their home on Zillow or Trulia but doesn’t want anyone else seeing it until they’ve had time for staging, repairs, etcetera–you could suggest that they make sure their listing agent has access so that they can coordinate showings without having them listed publicly yet!
Switch to ibenta Calendar and Tasks.
Ibenta’s Campaign Tasks is another tool that we recommend using as an agent because it helps you stay organized by keeping track of your property marketing. You can also use your General ibenta Tasks if someone asks you for advice on something that isn’t urgent.
Better still, ibenta’s Calendar is a great way to keep track of all your appointments, meetings, and events. It automatically creates calendar events from all your ibenta Campaign Tasks so you never overlook anything important.
Use ibenta for social media graphics.
Ibenta’s Artwork is a great tool to use when you want to create on brand social media graphics. Ibenta has a large library of templates and designs to choose from, and it’s easy to use. Your brand logo, colours and all your property information and images automatically populate your social tiles.
Best of all, ibenta’s Artwork is fast. Using best in class technology there are no loading times and your social tile graphics are generated instantly!
Use Hootsuite or Buffer for scheduling posts.
There are a number of different tools that you can use to schedule your social media posts. Hootsuite and Buffer are two popular options, but they have their differences.
Hootsuite offers more flexibility in terms of how you schedule your posts, but it also has a steeper learning curve. Buffer is simpler to use and doesn’t require as much customization (which can be good or bad depending on your preferences), but it doesn’t offer as many features as Hootsuite does–and the free accounts don’t let you access those extra features anyway! Both services offer basic accounts for free, so if one strikes your fancy more than the other, give it a shot first before deciding whether or not paying for premium subscriptions makes sense for your business needs — especially since most agents probably won’t need all that much help with scheduling anyway!
Technology can help real estate agents no matter what stage they’re at in their career, so learn as much as you can about it!
Technology can help real estate agents no matter what stage they’re at in their career, so learn as much as you can about it!
- Use your personal Facebook account to create a business Page.
- Consider using Listing Marketing Platforms that allow you to manage listings, showings and feedback all in one place.
- Create a blog where you share tips, tricks and advice with other agents looking to improve their skills.
Conclusion
We hope that this article has given you some ideas on how to use technology in your real estate business. There are so many different tools out there that can help make your job easier, and we encourage you to try them all out!