The best CTA buttons for Real Estate agents are clear, concise and highly-specific so that the visitor knows exactly what will happen next if they click on it. A call to action (CTA) is a message that encourages your readers to take a specific action.
For real estate agents and brokers, this could be signing up for your newsletter or requesting an appointment. A good call-to-action button should be easy for people to understand and complete in one step. Otherwise they’ll get frustrated and leave your website without taking any action whatsoever!
The call to action should be specific and relevant.
The call to action should be specific and relevant. The CTA should be relevant to the content on the page, as well as what visitors are interested in. It should also be clear about what they’ll get when they click it, and easy to understand.
If you’re unfamiliar with CTAs, here’s a quick rundown: A call-to-action (CTA) button is an element on a web page that encourages visitors to perform an action–like signing up for your email list or buying something from your store.
Don’t make the reader work too hard to figure out what you want them to do.
When you’re writing a call to action button, don’t make the reader work too hard to figure out what you want them to do.
The goal of a good CTA is not just getting your reader to click on it but also giving them an indication of what will happen once they do click on it. For example, if someone lands on your website and clicks on “Request Appraisal,” immediately take them through a short form where they enter their name and email address. If instead I say something like “Click here for more info,” there will be confusion about where exactly this link takes people. Is it going directly into your email auto-responder?
Test different CTAs and measure which ones produce the best results.
When you’re testing out different CTAs, there are a few things to consider:
- Test different colors, fonts, sizes and contrast. The purpose of this is to see if these factors have an impact on how people interact with your call-to-action buttons.
- Make sure that every page has a CTA button on it. You want to make sure that your visitors don’t miss out on any opportunities to convert into leads or customers because they didn’t see the button somewhere along their journey through your website.
Test your CTAs to see which get clicked the most.
To test your CTAs, you can use heatmaps and analytics software to see which get clicked the most. Heatmaps show you where users are clicking on a page, and analytics software will tell you how many people click different elements of your website.
This will give you insight into what works and what doesn’t when it comes to CTA buttons. If one color or shape of button gets more clicks than another, then that’s probably something worth keeping around! You can also test different wording on each button–maybe one version gets more clicks because it’s shorter or easier to understand?
Use the right colors, font, size and contrast in your call-to-action button.
When you’re working on your call-to-action button, here are some things to keep in mind:
- Use contrasting colors. If you use the same color as the rest of your website, it will blend in and be hard for visitors to see.
- Use large font sizes for your buttons (and other text).
- Don’t use too many buttons on one page
Call to action buttons can help increase conversions and lead generation for your website
Call to action buttons are an essential element of your website. They’re one of the easiest ways to get people to take action on your site.
When used properly, call to action buttons can help increase conversions and lead generation for your website.
Conclusion
We hope this article has given you some ideas for how best to use call-to-action buttons on your real estate website. They are a great way to increase conversions, but they’re not always easy to implement well. It’s important that your CTAs match the rest of your design and brand so that they don’t look out of place or seem like an afterthought.