You need a social media calendar for Real Estate marketing

As a Realtor you know that there are a lot of obligations to keep up with. You need to market your services, manage your listings and make sure everything is running smoothly. You also have to produce content for your website and social media channels. It’s no wonder that Agents struggle with consistent regular posts. That’s why it helps to use a social media calendar for Real Estate marketing.

It will make sure that there are no gaps in your efforts and let you focus on what really matters for your business or organization instead of worrying about whether or not something was posted on Facebook yesterday or not.

It’s difficult to remember to post

The challenge is that it’s difficult to remember to post, especially if you have a busy schedule.

If you’re like most Agents, your days are filled with vendor meetings and tasks that require your attention. Social media can easily fall off the list. It’s important for your business image and winning listings if customers are engaged with your personal brand, but how do you make sure this happens? The answer lies in creating a social media calendar!

A social media calendar will help you stay organized and on track

A social media calendar will help you stay organized and on track. It will help you remember to post, engage with your audience, and keep an eye on what other people are doing in the industry. You’re identifying your messaging ahead of time which allows for scheduling and auto-posting.

Ibenta’s marketing calendar helps you plan ahead, automate your tasks and collaborate with your team to ensure nothing is forgotten.

You risk missing out on engagement opportunities

Falling behind on your social media activity means falling behind on engagement. Your network is not always ready to sell (or buy), but when they are, you want to be top of mind. Regular engaging content will help you rise above the competition and stay relevant in the local market.

Social media is time-consuming and requires consistent effort

Social media is a great way to build relationships, advertise your brand and products, and share content that’s relevant to your audience. But it can also be time-consuming if you don’t have a plan in place.

If you’re not using social media as part of an overall marketing strategy for your business, you may feel overwhelmed by all the options out there (and there are many). That’s why we recommend creating a social media calendar: it helps keep you focused on what matters most so that posting doesn’t become too overwhelming.

A social media calendar allows you to plan ahead, so you won’t miss anything important.

A good calendar will make sure that all of your social media platforms stay updated and consistent.

It’s important to choose the right one for your needs and preferences. For example, if you’re working with a team of people who are managing different aspects of the company’s social media presence (e-commerce site vs blog), then there may be different calendars for each person or department.

You might also want something more visual than just text-based if possible–this makes it easier for everyone on staff to understand what needs done by when without having to read through long blocks of text in order learn their responsibilities.


In conclusion, it’s important to remember that social media is not just a tool for marketing and advertising. It’s also a way to interact with your customers and build relationships with them. A social media calendar will help you stay organized and on track so that you don’t miss out on any leads or engagements!

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